Comparison of commercial and my own work

The Brief we got was from Cadburys chocolate, which was to create a design for their upcoming new chocolate bar. Within the brief to stressed to use the iconic Cadbury purple colour to make the brand recognizable by the colour itself. Cadburys have such strong branding that even the colour reminds the audience of the brand. The packaging had to look slick, it had to make the customer feel exclusive to the brand, the packaging had to look luxurious as this is what Cadburys were aiming at with the new chocolate bar.

Work i produced for Cadbury

Inspiration for the packaging

Commercial chocolate brands

We can see a vast difference in the commercial brand and my packaging design for Cadburys. First of all, the brands have a playful, delicate, childish feel to them and they seem accessible to everyone because that's what these brands want. Mars, Kit Kat, Hersheys, M&Ms etc. Their whole motto is being childhood treats, the font on the packaging brings the nostalgic feel to the product, this also plays into getting customers buying the treat just for the sake of reliving their childhood. Overall, these brands dont have much exclusivity to them and don't look like they are high end products, which they ain't, they aren't suppose to be as they're for everyone.

Cadburys design is on a totally different wavelength to Mars. Kit Kat, Hersheys etc. This is because i created the packaging for the sole purpose of it being high end and radiate exclusivity. For example, the quote "chocolate created by Gods for Gods" on the packaging will play an emotional role on the customer making them feel good and lifted along with the brand logo being 'Cadburys Exquisite' giving the luxury feel to the chocolate bar.

Overall, I believe my design could be placed in high end chocolate bar shops as i believe it would fit well alongside other high end chocolates like Hotel Chocolat, Artisan Du Chocolat, Montezuma and other chocolates with the ambient purple colours and overall mysterious look to the chocolate bar. The overall look of the packaging has to reflect the taste as well of the chocolate which i believe that the design captures well.