Mental health campaign for Converse

The brief was to create a campaign for a chosen cause. I have chose to create a Mental Health campaign in collaboration with converse. I focused the impact depression has on an individual and help raise awareness and portray the message of togetherness through the designs below.

I created a logo firstly, as Converse is a skating brand and I can relate to it having a background of skating. I created 3 different logos.

I mocked up different variations of skateboard decks which either could be sold or gave away. My favourite design is the 3rd one, because it's a simple design however it stands out with the red liquid logo.

I asked my friends to pick their favourite design and most of them picked the one below. Which I chose for my final design of the skateboard.

The posters below are variations of the different final posters for the campaign with the slogan 'Converse with a friend' which uses word play on the word 'Converse' including the brand wherever I can. Thanks to my teacher Peter, we sat down and thought of different slogans and this one stuck with me the most, its easy, its clean and it plays on the brand.